All new 10DLC campaigns are manually reviewed by an external vetting agency to ensure that campaigns are compliant with CTIA (Cellular Telecommunications Industry Association) guidelines.

To help you successfully register your campaigns as smoothly as possible, we’ve added a step-by-step getting started guide on our portal to assist you with entering the correct information. 

Some basics to pay attention to:

• Email addresses should be from the brand's email domain – avoid Gmail, Yahoo, etc. if possible.

• Include a URL for the website or online presence (can include a social media page). The website must be accessible by the vetting agency.

• The site's content and offerings must correspond to the proposed messaging use cases.

• The Privacy Policy must state that consumers' Personally Identifiable Information (PII) will not be shared or sold to third parties for marketing.

• The Privacy Policy must indicate what information is being collected, how it is used, and how users can opt-out.

To comply with 10DLC requirements, certain criteria must be met when collecting consumer phone numbers on a website. This includes employees of the company.

If a web form is used to collect mobile numbers, it must include opt-in language to obtain consumers’ permission to send them messages, as well as SMS disclosures, containing the following elements:

• Message and data rates may apply.

• Reply STOP to opt out. Reply HELP for more information.

• Message frequency (number of messages per day/week/month OR message frequency varies OR recurring messages).

• A link to the Privacy Policy (and Terms and Conditions if there are any).

The screenshot below shows an example containing all these elements. 

The most common rejection reasons are listed in the table below. You can also check out this FAQ on rejection reasons with error codes and the actions you can take to resolve them.